Mitti ittar - its like a genie in a bottle transporting  you,  like a virtual aromatic, magic carpet to distant, far lands where heat, dust and cracked earth meet the shimmering haze of the sun.  Due to the high materials cost and the labour intensive production, these arts are dying out.

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Sometime in the past, the legendary perfumers of ancient Kannauj created a unique scent that would capture the fragrance of earth when first touched by the monsoon rains. Extracted from parched clay and distilled with ancient techniques, it is today known as mitti attar – Earth’s perfume. It is also called itr-e-khaki.