After being a common practice during the days of Indus valley civilisation, ittars gained popularity again during the Mughal era..
Everyone, the king and the nobles at the royal court would apply ittars.
Attar of Kannauj had its roots in the bath tub of Mughal empress Noorjahan.
As the story goes crushed rose petals used to be poured into the bath tub hours before the empress took her bath. One morning she noticed an oily substance floating over the surface of the water. It was a sort of eureka as the most exquisite "rooh gulab" was discovered. Attar or Itr (meaning: perfume) was thus born. Once Noorjahan showed her passion for rooh gulab, Kannauj slowly but steadily emerged as the 'Perfume City' of India.
Discover the ingredients
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Shamama Oudh
Extracted by the traditional method, Shamma Oudhi Attar has a strong fragrance with note of black musk. It is prepared by distillation of over 60 rare herbs, spices and flowers. Shamana Attar is known to remove problems bring attunement, spiritual power and strength to any situation.The base is 100% pure Agarwood oil.
Sandalwood
Sandalwood oil gives a sweet and woody fragrance and is one of the most valuable ingredients. Sandalwood is obtained from the trees of the genus Santalum.
